This crisis has changed how shoppers behave and optimising revenue and de-escalating promotions is complex and time consuming.
With Accuris Source of Business® you will achieve deeper optimisation, and with the support of our consultants you will reach it faster.
THINKING OF DE-ESCALATING PROMOTIONS?
Used by two thirds of the top 10 FMCG suppliers in Europe
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Did you know?
In the UK, for every 100 pounds sold on promotion, 37 pounds are won from competition and 7 pounds added net to the category. That means that less than half of sales on promo (37+7) is actually benefiting your business. Similar figures apply in other European countries, with the biggest effect of a promotion being shoppers who switch to lower priced offers, thereby eroding category value. Deep optimisation is about identifying the revenue streams each promotion is generating and allocating resources to those packs, promo types and other tactics that generate category expansion and shopper upgrading.