2/28/23, 10:00 PM

In a rapidly changing retail environment, regaining market share requires precision and adaptability. Accuris' white paper unveils five actionable strategies tailored to the current landscape, where price-sensitive consumers and aggressive competition dominate. Learn how aligning with retailer strategies can secure better promotional placements while leveraging competitor promotions to boost sales. Embrace the rising demand for “mini prices” by offering cost-effective, accessible products to attract budget-conscious shoppers.

Explore how large-quantity promotions can increase household consumption of your brand, effectively sidelining competitors. Finally, discover why maintaining premiumisation strategies remains crucial for elevating brand value, even as inflation shapes consumer behaviour.

This paper integrates proven examples, including Coca-Cola's strategic retailer partnerships and the compelling performance of large multi-buy promotions, offering practical insights for suppliers to thrive. Additionally, Accuris’ proprietary Source of Business® methodology ensures precise measurement of campaign success, uncovering valuable growth opportunities within your category.

For those seeking to dominate their market, this white paper provides a blend of tactical and strategic guidance, backed by data and industry best practices. Delve into the full content to unlock detailed solutions and actionable advice designed to secure your competitive edge and regain market share.