COST OF LIVING CRISIS | 2022 | FMCG | REVENUE MANAGEMENT
Revenue Management and the cost of living crisis
The Accuris price/promo monitor keeps your company up to date on pricing opportunities and promotional do's and don'ts in the context of a rapidly changing shopper, who is dealing with increased food and energy bills.
61% of shoppers are saying they are looking more for deals now than one year ago
43% of shoppers are saying they are planning to cut back on spending on daily products
* Surbey amongst 269 shoppers at Sainsbury, Tesco and Morrisons supermarkets, London, Sep 2022
- Volume transfer: How do sales switch between brands and packs? Which promotions encourage shoppers to uprade to a more premium offering?
- Retail switching: which retailers win and which ones lose? As a supplier, how can you use your brands to improve a retailer's performance?
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Improve your team's revenue management capabilities
Accuris supports consumer goods companies like yours to improve their capabilities and generate a better return on investment. With Accuris your team has the tools, the data and insights and optional strategy consulting to increase revenue and save time.
Source of Business(R)
Every promotion in your category - for your brand or for competing brands - is analysed in terms of its revenue sources:
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