MARKETING OPTIMISATION
 

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EVENTS
 
 

 

[May 2009] Webinar
:: Promotion strategies in times
     of recession
Shopper research and industry analysis on what works in this recession. Attend this web-seminar on May 12th 2009 at 3pm UK / 4pm CET. Registration
 
   

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RESEARCH & DOWNLOADS
[21 April 2009]

Trends in Trade Promotions Management
2008 update of the Accuris study on promotion practices in 10 European countries.
   
   
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Fight the downturn:

In this economic downturn, rely on marketing optimisation to cut inefficient spending and redeploy your budgets to generate growth.

Accuris improves it’s clients advertising, marketing and promotion ROI through:
- Business Consulting,
- Outsourcing Services and
- Systems & Integration Services


 

Today's crisis requires consumer goods companies to be extremely efficient in where and how they spend their marketing and sales resources. Accuris creates lasting capabilities for its clients to use market information intelligently, to pre- and post-evaluate marketing and promotional campaigns, and to execute plans efficiently. The benefits of working with Accuris are measured in terms of improved return on marketing and sales budgets, savings through elimination of ineffective investments, redeployment to more productive investments, and reduction of staff time.
 
 

 
 

:: Promotion Optimisation
Find out how to manage, measure and improve the return on promotion investments.
Promotion efficiency

:: Marketing Optimisation
Find out how to plan pre-evaluate and post-evaluate marketing programs.  

Marketing planning
 

:: Customer Management
Measure, manage, and optimize sales and profit impact of all your customer investments, trade and marketing campaigns.
Accuris CRM
 
:: Leverage your CRM investment
Get real value with your CRM application from SAP, Siebel/Oracle by adding optimisation functionality from Accuris.  

SAP - Siebel/Oracle connectors
 
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How are Accuris customers faring in this recession?
 

 

Sales grow 4%
Worldwide sales volumes were up 4% in the last quarter,  and up 2% in western Europe.
   

Organic growth of 6.6%
Despite a difficult environment in 2008, Kraft achieved continued organic growth of 6.6% for the whole year and 4.4% in Q4.
   


Profits up by 10%
Tesco's 12 months profits until Feb '09 were up by 10%. British sales were up 4% despite the recession.
 
 
ACCURIS ACADEMY
[September 2008]
TPM Benchmark Survey 08
Compare your Trade Promotions performance and management practices with the Accuris 2008 Benchmark Survey.
 
   
 
     
 
    
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