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EVENTS
 
 

 

[14 Jan 2010] Recruitment
:: London jobs 

Customer Marketing consultants 

[3 Dec 2009] UK Webinar
:: Promotion Strategies in a (Post?) Recessionary Environment 

What works in the recession? How to prepare for the post recession period? 

Click here to find out more.
 

   

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RESEARCH
[21 April 2009]

Trends in Trade Promotions Management
2008 update of the Accuris study on promotion practices in 10 European countries.
   
   
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2010: Fight the consumer recession

With the financial crisis now behind us, 2010 might be the year of the "consumer recession". This will simply mean your promotional and advertising budgets need to work harder than ever before.

Accuris improves it’s clients advertising, marketing and promotion effectiveness through:
- Business Consulting,
- Outsourcing Services and
- Systems & Integration Services


 

Today's crisis requires consumer goods companies to be extremely efficient in where and how they spend their marketing and sales resources. Accuris creates lasting capabilities for its clients to use market information intelligently, to pre- and post-evaluate marketing and promotional campaigns, and to execute plans efficiently.

Accuris software and services will help you to:
- improve return on marketing and sales budgets
- save by cutting ineffective investments
- reduce staff time required for analysis and planning

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:: Promotion Optimisation
Find out how to manage, measure and improve the return on promotion investments.
Promotion efficiency

:: Marketing Optimisation
Find out how to plan pre-evaluate and post-evaluate marketing programs.  

Marketing planning
 

:: Customer Management
Measure, manage, and optimize sales and profit impact of all your customer investments, trade and marketing campaigns.
Accuris CRM
 
:: Leverage your CRM investment
Get real value with your CRM application from SAP, Siebel/Oracle by adding optimisation functionality from Accuris.  

SAP - Siebel/Oracle connectors
 
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How are Accuris customers faring in this recession?
 

 

Single digit growth
For 2010, bottler and Accuris customer CCE said it expects mid single-digit operating income growth in both Europe and North America. Price increases and initiatives such as selling smaller cold bottles of Coca-Cola for 99 cents in the US have helped the company protect its profits.
   


Very strong Christmas
Tesco's UK same store sales rose by 4.9pc over the six weeks to January 9 2010.
   

Invest more to fight the recession
At 2% net revenue growth 2009 is a slow year for Kraft. Kraft's advertising and promotional spending offset part of the negative effects of the downturn and will be up high single digits to approximately 7% of net revenues, even though advertising rates have declined considerably.
 
 
ACCURIS ACADEMY
[September 2008]
TPM Benchmark Survey 08
Compare your Trade Promotions performance and management practices with the Accuris 2008 Benchmark Survey.
 
   
 
     
 
    
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