With the
financial crisis now behind us, 2010 might be the year of
the "consumer recession". This will simply mean your
promotional and advertising budgets need to work harder than
ever before.
Today's crisis requires
consumer goods companies to be extremely efficient in where
and how they spend their marketing and sales resources.
Accuris creates lasting capabilities for its clients to use
market information intelligently, to pre- and post-evaluate
marketing and promotional campaigns, and to execute plans
efficiently.
Accuris software and services will help you to:
- improve return on marketing and sales
budgets
- save by cutting ineffective
investments
- reduce staff time required for analysis and planning
:: Promotion Optimisation
Find out how to manage, measure and
improve the return on promotion investments. Promotion
efficiency
:: Marketing Optimisation
Find out how to plan pre-evaluate and
post-evaluate marketing programs. Marketing
planning
:: Customer Management
Measure, manage, and optimize sales
and profit impact of all your customer investments, trade
and marketing
campaigns. Accuris
CRM
:: Leverage your CRM investment
Get real value with your CRM
application from SAP, Siebel/Oracle by adding optimisation
functionality from Accuris. SAP
- Siebel/Oracle connectors
How are Accuris customers
faring in this recession?
Single
digit growth
For 2010, bottler and Accuris customer CCE said it
expects mid single-digit operating income growth in both
Europe and North America. Price increases and
initiatives such as selling smaller cold bottles of
Coca-Cola for 99 cents in the US have helped the company
protect its profits.
Very strong Christmas
Tesco's UK same store sales rose by 4.9pc over the six
weeks to January 9 2010.
Invest more to fight the recession
At 2% net revenue growth 2009 is a slow year for Kraft.
Kraft's advertising and promotional spending offset part
of the negative effects of the downturn and will be up
high single digits to approximately 7% of net revenues,
even though advertising rates have declined
considerably.
ACCURIS
ACADEMY
[September 2008]
TPM Benchmark Survey 08
Compare your Trade Promotions performance and management
practices with the Accuris 2008 Benchmark Survey.
