Diagnose the impact of promotions
Behind every spike in sales lies a hidden story: how much was true incremental growth and how much came from cannibalisation, brand and retail switching, or stockpiling.
Upgrading or downgrading?
Understand which promotions make shoppers spend more in the category - and which merely shift sales towards cheaper products.
Accuris' Source of Business®
Trusted across UK & Europe by over three-quarters of the top 20 FMCG manufacturers since over two decades.
First Quarter Free
Subscribe for a minimum of four quarters and get your first quarter completely free.
Source of Business®: The Proven Framework Trusted by Europe’s FMCG Leaders
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Where Are Sales Sourced From?
Understand the origin of every incremental sale.
Accuris decomposes each promotion's results into five Sources of Business® — category expansion, competitive switching, retail switching, cannibalisation, and stockpiling — to show what is truly incremental and what is not. Granularly, by week, by retailer.
Cannibalisation
Identify when your own products compete against each other.
See which promotions or packs cause excessive cannibalisation, leading to margin erosion or portfolio inefficiency — and where you can protect or grow profit instead.
Upgrading & Downgrading
Track whether shoppers trade up or trade down.
Accuris reveals when promotions drive consumers towards higher-margin products or pull them to cheaper alternatives, clarifying the real impact on category value and profitability.
Increase Promotion R.O.I. in 3 steps
Three simple steps reveal where your incremental sales truly come from — and where value is lost — for every product, retailer, and week.
Reformulate your promo & price strategy and improve revenue and ROI by cutting unproductive costs and re-allocating budgets to promotions that stimulate share gain, upgrading and category growth.
Step 1:
Data & Modelling
Provide your weekly sales and promotion data — by SKU, retailer, or channel.
Accuris applies its proprietary Source of Business® modelling to quantify every promotion’s true effects: category expansion, switching, cannibalisation, and stockpiling.
Each result is validated and interpreted by Accuris experts to ensure full accuracy.
Step 2:
Insights & Reporting
Results are visualised in interactive Power BI dashboards and presentation-ready PowerPoint reports, giving you a clear view of promotional performance by product, retailer, and week.
You see exactly where growth is created — and where value is lost.
Step 3:
Consulting & Optimisation
Together with your team, Accuris conducts insight workshops to translate findings into action.
We help optimise your promotion strategy, planning, and mix — enabling continuous improvement and a measurable uplift in promotional ROI.
Limited-Time Offer
First Quarter Free
Subscribe to Accuris Source of Business® Diagnostics for a minimum of four quarters and receive your first quarter completely free. Experience how our proven methodology reveals the true impact of every promotion — and if you decide not to continue, you pay nothing.
Schedule a 30-min call to discuss your business situation: click here or scan the QR code below.
What you'll receive:
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Quarterly or monthly promotional diagnostics quantifying true incremental sales by product, retailer, and week.
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Source of Business® decomposition showing category expansion, brand switching, cannibalisation, retail switching and stockpiling.
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Interactive Power BI dashboards for ongoing performance tracking and deep dives.
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Presentation-ready reports summarising key results, insights, and recommendations.
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Expert interpretation and validation by Accuris analysts.
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Quarterly consulting workshops to optimise promotion strategy and improve ROI.
