Promotion plans have become patchwork with modifications year after year. Zero based planning brings back a focus on the main objectives.

Why Bold Strategic Choices Are the Only Option for FMCG Companies to Change the Status Quo and Generate Above-Average Growth "Market-side...

The Grocer is reporting incredible news. Delisted brands have been put back in place. In the beer category Tesco tried to focus on...

Is the Belgium retail landscape bursting? Delhaize is pushing lower prices and Colruyt is forcing lower prices. The tension has gone so...

Dove will see a record Halloween with this promotion! With their entire 500ml range at Morrison's on sale for £2 they are guaranteed to...

This roll back promotion is certain to please nobody, except a handful of shoppers who were planning to buy the product anyway....

-40% across all PepsiCo's 1,5L PET soft drinks brands This promotion for sure will sell “like hell”. Still, we believe it’s a true...

Recent research shows that UK grocers are running substantially less multibuy promotions than they used to do a year ago. Three of the...