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Helen Marks
Apr 19, 20182 min read
Delist, Relist: winning the right volume with the right pack mix
The Grocer is reporting incredible news. Delisted brands have been put back in place. In the beer category Tesco tried to focus on...
2850
Helen Marks
Mar 29, 20181 min read
Chocolate time is upon us!
It’s that time of year when eating chocolate in large quantities is less greedy and more festive. Chocolatiers are as usual promoting...
1080
Helen Marks
Dec 12, 20171 min read
Reacting to Retailer demands
Is the Belgium retail landscape bursting? Delhaize is pushing lower prices and Colruyt is forcing lower prices. The tension has gone so...
1330
Helen Marks
Nov 28, 20172 min read
Market share gains of hard discounters Lidl and Aldi
The recent decision by Aldi to reduce waste and give the shopper 50% off expiring food is certain to increase footfall to the store. The...
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itdev9
Oct 31, 20172 min read
Halloween horror!
Dove will see a record Halloween with this promotion! With their entire 500ml range at Morrison's on sale for £2 they are guaranteed to...
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itdev9
Oct 31, 20172 min read
More Halloween Horror!
This roll back promotion is certain to please nobody, except a handful of shoppers who were planning to buy the product anyway....
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itdev9
Oct 31, 20172 min read
Even More Halloween Horror!
-40% across all PepsiCo's 1,5L PET soft drinks brands This promotion for sure will sell “like hell”. Still, we believe it’s a true...
310
itdev9
Mar 15, 20172 min read
UK Food inflation leads to less (multibuy) promotions
Recent research shows that UK grocers are running substantially less multibuy promotions than they used to do a year ago. Three of the...
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