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Delist, Relist: winning the right volume with the right pack mix
The Grocer is reporting incredible news. Delisted brands have been put back in place. In the beer category Tesco tried to focus on...
itdev9
Apr 19, 20182 min read
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Halloween horror!
Dove will see a record Halloween with this promotion! With their entire 500ml range at Morrison's on sale for £2 they are guaranteed to...
itdev9
Oct 31, 20172 min read
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More Halloween Horror!
This roll back promotion is certain to please nobody, except a handful of shoppers who were planning to buy the product anyway....
itdev9
Oct 31, 20172 min read
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Even More Halloween Horror!
-40% across all PepsiCo's 1,5L PET soft drinks brands This promotion for sure will sell “like hell”. Still, we believe it’s a true...
itdev9
Oct 31, 20172 min read
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UK Food inflation leads to less (multibuy) promotions
Recent research shows that UK grocers are running substantially less multibuy promotions than they used to do a year ago. Three of the...
itdev9
Mar 15, 20172 min read
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