
REVENUE GROWTH MANAGEMENT
Revenue Growth Management blog
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20+ countries
150+ categories
Used by two thirds of the top 20 FMCG suppliers and many national champions
Since 1998

Maximise revenue growth with a tailored offering for each shopping occasion
REVENUE GROWTH MANAGEMENT





Did you know?
In the UK, for every 100 pounds sold on promotion, 37 pounds are won from competition and 7 pounds added net to the category. That means that less than half of sales on promo (37+7) is actually benefiting your business. Similar figures apply in other European countries, with the biggest effect of a promotion being shoppers who switch to lower priced offers, thereby eroding category value. Deep optimisation is about identifying the revenue streams each promotion is generating and allocating resources to those packs, promo types and other tactics that generate category expansion and shopper upgrading.

Read more:
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The Source of Business® methodology for revenue optimisation
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Promotion evaluation done right.
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Revenue Management strategies that work