Optimising revenue and promotions is complex and time consuming. 
Achieve deeper optimisation, faster.

BE THE ENVY OF YOUR COMPETITORS

 
Used by two thirds of the top 10 FMCG suppliers in Europe
As seen at:
REVENUE GROWTH MANAGEMENT
PRICE OPTIMISATION
PROMOTION EVALUATION
SOURCE OF BUSINESS®™ 
MEDIA EFFECTIVENESS
ASSORTMENT OPTIMISATION

Did you know?


In the UK, for every 100 pounds sold on promotion, 37 pounds are won from competition and 7 pounds added net to the category. That means that less than half of sales on promo (37+7) is actually benefiting your business. Similar figures apply in other European countries, with the biggest effect of a promotion being shoppers who switch to lower priced offers, thereby eroding category value. Deep optimisation is about identifying the revenue streams each promotion is generating and allocating resources to those packs, promo types and other tactics that generate category expansion and shopper upgrading.  

Accuris Promotional Benchmark 2019

Read more: 

  • The Source of Business® methodology for revenue optimisation   

  • Promotion evaluation done right. 

  • Revenue Management strategies that work

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