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Which brand generates the most revenue?
Which brand generates most category expansion?
Which promotions generate traffic to stores?
Does 'Hameton' upgrade shopper spend? Or does 'Vestapan'?
Discover how Accuris helps these two imaginary 'soft drinks brands' grow net revenue.
Revenue Analytics Demo 'Vestapan' vs. 'Hameton'
* The content of this material includes imaginary brand names that are purely fictional and are used solely for illustration purposes. These names are not associated with any real company, brand, trademark, or product, and any resemblance to actual brand names, companies, or trademarks is purely coincidental and unintentional. The use of these fictional names is intended for demonstration only and does not imply any relationship or endorsement by any real company or brand.
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Used by two thirds of the top 20 FMCG suppliers and many national champions
Did you know?
In the UK, for every 100 pounds sold on promotion, 37 pounds are won from competition and 7 pounds added net to the category. That means that less than half of sales on promo (37+7) is actually benefiting your business. Similar figures apply in other European countries, with the biggest effect of a promotion being shoppers who switch to lower priced offers, thereby eroding category value. Deep optimisation is about identifying the revenue streams each promotion is generating and allocating resources to those packs, promo types and other tactics that generate category expansion and shopper upgrading. For the 2023 edition or to understand how this applies to your category, request a call.