The crisis creates a lot of uncertainty and has changed how shoppers behave. Optimising revenue and promotions is highly uncertain, complex and time consuming. 
With Accuris Source of Business® you will achieve deeper optimisation, and with the support of our consultants you will reach it faster.

WHAT-IF PRICE / PROMO PLANNING

  • Greater Results

    The industry's most powerful analytics

  • Deeper Optimisation

    Machine learning to increase uplift and cut costly side-effects

  • Faster and Easier

    Free yourself from time consuming, non-core tasks 

  • REVENUE SOURCES

    Unlike any other solution, Accuris operates like a surgeon, dissecting each promotion and each sale into its specific revenue sources: cannibalisation, competitive steal, retail switching, category expansion etc. This makes for deep understanding of what works and what does not. 
     

  • OPTIMISATION

    Which commercial tactics generate more positive than negative revenue streams and upgrade shopper spend? Machine learning picks up the latest trends and helps you plan more events that are truly beneficial and less events with negative side-effects. 

     

  • FULL SERVICE

    You enjoy the speed and convenience of outsourced data integration and modelling and benefit from simulation and reporting tools that simply optimise deeper and make you become the envy of the competition. 


     

 
Used by two thirds of the top 10 FMCG suppliers in Europe
As seen at:
REVENUE GROWTH MANAGEMENT
PRICE OPTIMISATION
PROMOTION EVALUATION
SOURCE OF BUSINESS®™ 
MEDIA EFFECTIVENESS
ASSORTMENT OPTIMISATION

Did you know?


In the UK, for every 100 pounds sold on promotion, 37 pounds are won from competition and 7 pounds added net to the category. That means that less than half of sales on promo (37+7) is actually benefiting your business. Similar figures apply in other European countries, with the biggest effect of a promotion being shoppers who switch to lower priced offers, thereby eroding category value. Deep optimisation is about identifying the revenue streams each promotion is generating and allocating resources to those packs, promo types and other tactics that generate category expansion and shopper upgrading.  

Accuris Promotional Benchmark 2019

Read more: 

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