From Information to Transformation
70% of revenue managers overlook the difference between Category Growth and Brand Switching, missing opportunities to optimise both category expansion and competitive gains effectively.
70%
of revenue managers
Over half of suppliers fail to track shopper downgrading, risking profitability by not addressing shifts to cheaper offers during promotions.
Shopper Downgrading Goes Unmeasured
Companies often forgo 3%-4% of potential value growth by failing to address negative switching and downgrading, while missing opportunities to optimise plans for category growth and shopper upgrading.
Untapped Value Growth
Unparalleled Expertise in Pricing, Promotion and Revenue Optimisation
About Us
At Accuris, we help consumer goods companies with analytics and strategy advise to generate above-market revenue growth.
With over 25 years of experience and a proven track record with Europe’s leading consumer brands, we create innovative revenue growth solutions for you to outcompete your peers. Our proprietary tools and expert teams provide solutions tailored to the complexities of the retail market, from pricing optimisation to sustainable growth strategies. At Accuris, we help you staying ahead of competitors, with innovative, idiosyncratic strategies for your brands and categories.
$2B of Efficiency Improvements
25+
Years of experience
Founded in 1998
80%
of Europe's top 20 FMCG manufacturers have already partnered with Accuris
$2B
We have delivered efficiency improvements for our clients in the order of $2Billion over the last 25 years improvements