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Generative AI, prescriptive analytics and cross-category best practices

to drive revenue growth.

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PROMOTION, PRICING, REVENUE OPTIMISATION

YOUR COMPETITIVE ADVANTAGE STARTS HERE.

Vestapan Accuris Soft Drink1
Hameton Accuris Soft Drink - Wide photo-realistic image of a 'Special Edition' 'Hameton' 6

Watch the demo

Which brand generates the most revenue?


Which brand generates most category expansion?
Which promotions generate traffic to stores?
Does 'Hameton' upgrade shopp
er spend? Or does 'Vestapan'?

Discover how Accuris helps these two imaginary 'soft drinks brands' grow net revenue. 

Revenue Analytics Demo  'Vestapan' vs. 'Hameton'

* The content of this material includes imaginary brand names that are purely fictional and are used solely for illustration purposes. These names are not associated with any real company, brand, trademark, or product, and any resemblance to actual brand names, companies, or trademarks is purely coincidental and unintentional. The use of these fictional names is intended for demonstration only and does not imply any relationship or endorsement by any real company or brand.

EXPLAINED
As seen at:
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20+ countries
 
150+ categories
 
Used by two thirds of the top 20 FMCG suppliers and many national champions
 
Since 1998
The Coca-Cola Company testimonial
00:47
Mars testimonial
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Did you know?


In the UK, for every 100 pounds sold on promotion, 37 pounds are won from competition and 7 pounds added net to the category. That means that less than half of sales on promo (37+7) is actually benefiting your business. Similar figures apply in other European countries, with the biggest effect of a promotion being shoppers who switch to lower priced offers, thereby eroding category value. Deep optimisation is about identifying the revenue streams each promotion is generating and allocating resources to those packs, promo types and other tactics that generate category expansion and shopper upgrading. For the 2023 edition or to understand how this applies to your category, request a call.  

Accuris Promotional Benchmark 2019

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