Revenue Management Analytics for FMCG
How to create
net incremental growth
Most growth reported in FMCG is volume moved from somewhere else: from your own packs, from a competitor, from another store, from next month. Accuris measures the true net incremental effect of every promotion, price change and range decision, by category, retailer, brand and product, and shows you what to stop, what to scale and where to invest differently.
Pack
Transferable demand, launch incrementality and category value for every range review
$2B
Cumulative profit impact
delivered for clients
2/3rds
of Europe's top 20 FMCG
manufacturers partnered
40+
FMCG categories modelled and benchmarked
20+
years pioneering Source of Business® analysis
"Accuris helped us triple our net promotional profit at Tesco alone. Across the rest of our retail estate, we saw a 30% uplift. It completely changed how we think about promotional investment."
"With Accuris, we finally have proof of which promotions grow the entire category. This has transformed our conversations with retailers and sharpened our strategic planning process."
"Accuris showed us where cannibalisation was eroding our margins. We tightened our promotional guidelines and redesigned our pack mix to reach different shopper segments. The P&L impact was immediate."
Detailed case studies and references available on request.
Profit pool analysis
Quantify how promotions, mix, and pricing fund each other across the portfolio. Reveal hidden profit pools and reallocate investment to the activities that sustainably finance growth rather than dilute margin.
Duplication & Uniqueness Analysis
How unique is a product in the assortment of a store? Determine whether shoppers choose your product for what it fundamentally offers or because a temporary deal makes it momentarily more attractive than close substitutes.
Trade-Up / Trade-Down
Measure whether your actions cause shoppers to upgrade to premium options or downgrade to lower-priced alternatives.
Scenario Modelling
What-if modelling of different plans and strategies under various assumptions to choose the best-performing option for your business.
Cannibalization Analysis
Measure how much sales came from shifting volume within your own portfolio versus true incremental gains.
Benchmarking
Compare your pricing and promotion strategies against peers to identify gaps, opportunities, and best-in-class performance.
Price Elasticity Modelling
Understand how shoppers in different channels respond to price changes through scan data modelling and conjoint analysis.
OBPPC Framework
Digitized Occasion-Brand-Pack-Price-Channel analysis of shopper decisions. Identify which lever actually drives the purchase, and enable targeted actions that grow and upgrade category value.
Source of Business™
Decompose incremental revenue into true category expansion, competitive switching, cannibalization, stockpiling, and retail switching.
