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This week, we have three major stories making waves in the FMCG and retail industries. We’ll discuss Lindt’s strategic move to circumvent...

This week in FMCG Weekly, we cover three newsworthy developments in the FMCG world: Unilever's unexpected CEO change, why promotions are...

This week, we explore two major shifts in the FMCG landscape. First, we examine how retailers in New York are adapting to new realities,...

In Q4, the industry showed modest revenue increases while sales volumes, especially organic growth, have slowed. Price adjustments were...

Welcome to FMCG Weekly , brought to you by accuris.com , the leading independent consultancy specializing in revenue growth management....

In this week’s episode of FMCG Weekly , we kick off 2025 with a deep dive into the latest developments in the fast-moving consumer goods...

Disclaimer: This post is just for fun! In reality, you should definitely aim to reduce cannibalisation, not increase it. Please enjoy...

When it comes to analysing market data, Accuris understands the challenge well. Traditional methods of interpreting data from sources...

Listen to the podcast: Price optimisation in the consumer goods industry is a powerful tool, allowing brands to respond to competitive...

Winning Back Market Share in 2025: Promotional Strategies for a Changing Landscape Source:  Excerpts from "Five Promotion Strategies To...

Promotion plans have become patchwork with modifications year after year. Zero based planning brings back a focus on the main objectives.

The ability to optimise pricing, promotions, and product offerings has become a critical differentiator for consumer gods companies....

What many in the industry have been warning for seems to have become reality for some brands: increasing prices beyond a point at which...

How to reduce the cannibalistic effects of promotions? In the sector of fast-moving consumer goods, promotions are a pivotal component...

The most recent benchmark data from Accuris indicates that, in the UK, cannibalisation wipes out, on average, 17% of the additional sales...

This post is a summary of an article originally published by Accuris on namnews.co.uk How can we formulate a plan for 2024 that meets...

Why Bold Strategic Choices Are the Only Option for FMCG Companies to Change the Status Quo and Generate Above-Average Growth "Market-side...

The Grocer is reporting incredible news. Delisted brands have been put back in place. In the beer category Tesco tried to focus on...

It’s that time of year when eating chocolate in large quantities is less greedy and more festive. Chocolatiers are as usual promoting...

Is the Belgium retail landscape bursting? Delhaize is pushing lower prices and Colruyt is forcing lower prices. The tension has gone so...