When it comes to analysing market data, Accuris understands the challenge well. Traditional methods of interpreting data from sources like Accuris, Nielsen, or Kantar are notoriously labour-intensive, often requiring days of work to deliver actionable insights. And even with these investments of time and effort, the clarity of the results does not always reach its full potential.
Now, thanks to the power of artificial intelligence, Accuris has redefined the way this data is processed and understood, turning complex datasets into concise, actionable insights in a fraction of the time. Partnering with MetaMarketing, we have introduced a generative AI-driven solution that accelerates analysis up to tenfold, empowering Revenue Growth Managers, Data Analysts, Strategic Planners, and Marketing and Sales Directors to make confident, data-driven decisions with unprecedented speed and precision.
AI-Driven Market Analysis: How It Works
The process is remarkably straightforward. Accuris clients can upload Nielsen or Accuris data, select the specific dimensions of interest (such as particular retailers, brands, or manufacturers), and choose metrics like sales value, promotional sales, or incremental sales due to promotions. For clients with granular data, the platform can even examine the entire Source of Business®.
Once the data and analysis scope are selected, users can define their research objective—simply by describing it in natural language. For example, a user might input: “Analyse the performance of my own brands compared to competitors and recommend improvements based on successful strategies used by others.” This ‘prompt’ initiates the AI to generate a comprehensive “data story.”
The data story algorithm automatically identifies trends, calculates year-on-year comparisons, and highlights key insights, detailing which factors drive changes and pinpointing strengths and opportunities for improvement. The result? A polished, easy-to-edit report or presentation, complete with visuals, ready to be shared with colleagues and clients.
Key Benefits of Using MetaMarketing with Accuris and Nielsen Data
Accelerated Insights: Transforming raw data into strategic conclusions now takes mere minutes. AI significantly shortens the time from data upload to actionable insights.
Benchmarking and Best Practices: MetaMarketing’s solution enables benchmarking against competitors, linking performance results to industry standards, best practices, and even the ‘golden rules’ that your company has developed over time. This provides a full-circle approach, from analysis to implementation.
Enhanced Strategic Recommendations: The AI does not just highlight data points; it offers prescriptive insights, suggesting specific tactics to boost your brand’s performance. The AI is trained to recognise strengths, weaknesses, and opportunities, delivering concrete recommendations based on both industry benchmarks and your internal guidelines.
Real-World Success Stories
The benefits of this AI-driven approach are already being realised across leading FMCG companies. By integrating Accuris and MetaMarketing’s solution, these companies are not only enhancing the accuracy and relevance of their analyses but also saving significant time, allowing teams to focus on high-impact decisions rather than getting bogged down in manual data processing.
Accuris and MetaMarketing’s partnership is bringing the future of data analysis to consumer goods companies, making insights faster, clearer, and more actionable than ever before.
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