Disclaimer: This post is just for fun! In reality, you should definitely aim to reduce cannibalisation, not increase it. Please enjoy these tips with a good dose of Halloween humour.
Happy Halloween, RGM ghouls and goblins! This Halloween, we are flipping the script and inviting you to the dark side of revenue strategy. If you have ever thought, “What if I went all in on self-sabotage?” then keep reading!
Here is your ultimate guide to maximising cannibalisation, designed to make every revenue growth manager's spine tingle.
Push Simultaneous Promotions Across Every Product Variant Forget promoting strategically - just throw every product onto the promotional bandwagon! The more similar the products, the better. Watch as your hard-won customers swirl around in confusion, grabbing whichever variant is on sale that day. Not only will they feel as if they are in a haunted house of products, but you will also get that spine-chilling boost in cannibalisation. A win for those who love chaos!
Make Discounts Scarily Similar Across Brands Why give a unique price to each item when you can apply the same terrifying discount on every similar product? This is the equivalent of unleashing a ghostly fog across your product range, ensuring customers can hardly tell one offer from the other. You will not only spook your consumers, but you will also see your full-margin sales vanish into thin air.
Bring on the Frequent Flash Promotions Think frequency kills cannibalisation? Not this Halloween! Bring on the flash promotions with a frequency that will send shivers down your accountant’s spine. Daily discounts, weekly specials, and unpredictable sales—anything that ensures your customers will never want to buy at full price again.
Encourage Multibrand Loyalty (But Only Within Your Own Brands) There is no better way to trap customers than by encouraging them to hop from one brand of yours to another. Lure them in with a “devilishly good deal” on Brand A one week and Brand B the next. With each switch, your consumers are more and more ensnared in the labyrinth of cannibalisation. By the end of October, they will be under your brand’s spell, moving aimlessly between your products instead of sticking with any one of them.
Single-Unit Promotions for the Fearless Why aim for multiple purchases when you can have customers only buy one item at a time? Offer the spookiest discounts on single units. This will not only lead to your scariest margins yet but will also make sure that anyone who might have been encouraged to buy two or three items slinks away with only one.
Stock up Those Display Spaces with All Your Brands (If You Dare) Finally, our pièce de résistance: unleash every single SKU in your brand portfolio onto display space at once. No need for careful curation - let them fight it out under the dim, flickering store lights. With all your products lined up like zombies in a horror film, customers will have no choice but to cannibalise, switching from one brand to another in a frenzy of promotional ghoulishness.
So, this Halloween, remember: if you want to keep your profits healthy, you should absolutely avoid these terrifying tactics at all costs! Instead, contact Accuris (the friendly folks behind this blog) to help you keep those spooky sales strategies in check and ensure that cannibalisation does not eat away at your bottom line.
Have a fang-tastic Halloween! 🎃
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